4. ADVICE FROM EXPERTS

Svetoslav Mateev, Founder and CEO Senstate Technologies, EnvTech Company
Advices from the expert:
- Sustainability cannot be a definition. It evolves over time and depends on demographics, mindset and many other factors. To achieve sustainability in the long run, you need to constantly take steering actions following the emerging challenges;
- Ground up your model for the social benefit first, and changing lives for better. This business model is much more sustainable than just setting some numbers in the spreadsheet of your marketing, sales and business plan;
- Leverage all modern technologies to improve the decision making, which will certainly lead to a noticeable impact on the environment and the community.

Denitsa Koleva,
ecologist with 10 years of experience in Gabrovo Municipality and municipal enterprise “Regional landfill for non-hazardous waste”, now: engineer – systems for improvement of processes in CERATIZIT Bulgaria AG
- Optimize your processes to lower the production waste, that way you will lower the costs for utilization.
- Use electronic instruments for document management, lowering the quantity of paper in the office will help protecting the environment, as well as you.
- Focus on separate collection of the waste, generated from your activities, recycling prevents the usage of natural resources.

Todor Popov,
Director of Administrative, Legal and Information Services at Gabrovo Municipality over 5 years of experience in project management and implementation in the field of sustainable management, energy efficiency and waste management
Advices from the expert:
- Invest in increasing your knowledge and that of others about different resources and their presence in your daily life – so you can take adequate measures to reduce the harmful impacts of your activities.
- Monitor the whole life cycle of goods and services – so you will have an overview of where the goods come from and where they go once you no longer need them. This will improve your waste management processes and you can turn waste into a resource.
- People are very, consumerist and ‘lazy’, this makes them difficult to control, so make processes convenient, easy to implement and accessible to everyone.

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