4. ADVICE FROM EXPERTS

Maria Pawińska, Co-founder and CEO Maskup sp. z o.o.

Advices from the expert:

1. Design Thinking in circular economy allows to plan activities to be designed without gaps.
2. There is no need to change the machinery to make the economy more economical; simply avoid purchasing aged materials. It is sufficient to begin producing from durable materials, such as clothes in thrift stores that are decades old and still look like they were just made.
3. The manufacturer can start a garment repair shop and can additionally benefit from having these garments professionally repaired. The customer will not have to look for a seamstress and simply send it back, which means that an additional service can be launched.

Julita Pawińska, Vice President. Maskup sp. z o.o.

Advices from the expert:

1. Be open to new solutions and design the business differently.
2. The important thing is the goal that entrepreneurs impose on themselves. If the goal is to produce something that will have a low negative impact on the environment, the goal will be achieved just by analysing their product step by step during the design process,
3. Start with a diagnosis of the company’s negative environmental impact, looking at the whole business and everything that happens with raw materials and carbon footprint – how much is transported, where the product goes, what happens to it – and then point out where the negative impact is. That is how the way is shown, which problems there are to solve.

Dr. Martin Brudermüller,

Chairman of the Board of Executive Directors and Chief Technology Officer.
BASF SE

Advices from the expert:

1. There are three action areas to focus first: new feedstocks, new material cycles, and new business models.
2. Develop business models in which digitalisation helps to conserve resources.
3. Ask yourself: How can we keep raw materials circulating to be reused as long as possible? How can we avoid waste, conserve resources and protect our environment? And how can we ensure that this is all affordable and therefore sustainable?