4. ADVICE FROM EXPERTS

Anne Johnson,

Principal & VP.

Global Corporate Sustainability for Resource Recycling Systems.

Advices from the expert:

1. Have an Effective Business Model: align your product to the expectations of consumers.
2. Understand Desired Consumer Behaviour, to get the benefit you are striving for.
3. Have Efficient Reverse Logistic to be able to bring back materials and resources.
4. Keep an eye on your Loss Rates to have them on as low levels as possible.

Christopher Davis

Director of Sustainability, Activism and Corporate Communications.

Advices from the expert:

1. Accept the fact that having a sustainable company is a journey.
2. You need to know where you want your company to end up in the scope of sustainability.
3. To really achieve sustainability, you need to set clear targets for the future and then work backwards to what you can implement and change but the targets need to be measurable, based on science and do zero harm rule.

Wayne Visser, Professor.

University of Cambridge Institute for Sustainability Leadership.

Advices from the expert:

1. Especially as SMBs, form a coalition of willing people, companies, and institutions. Make connections with businesses that share your values which in turn will help amplification of the voices and practices.
2. Look at your supply chain and customer use, most of the impact is in the things you’re buying.
3. Make sure the products you are putting into the market are purpose-driven so they are aligned with a social or environmental mission.