CASE STUDY 2: Maskup

Maskup is a company that reduces environmental impact by manufacturing special ‘face shields’ that protect clothing from traces of makeup during changing. Clothing store owners do not have to throw away tons of dirty clothes. On the other hand, private customers extend the service life of their garments. Plus, one washes stubborn stains less often, saving water, electricity and chemicals.

• Circular raw materials: the company uses polypropylene as the material for its Maskups. It is a type of renewable plastic that is 100% recyclable and can gain a second life;
• Recovery of by-products: there are no by-products, everything is calculated in such a way that there are no scraps or waste, simply meaning that the production line is tidy;
• Modification: when a woman wears out a Maskup or it gets shredded, it can be used as a bathroom trash bag and the Maskup packaging can be used as a jewellery box;
• Recovery of raw materials: Maskups themselves are raw materials, and recycling companies want them in large quantities.

The company orders such nonwoven rolls to ensure that there are no scraps during production. A well as the use of polypropylene as a renewable material for the production of Maskup. The company intends to introduce environmentally friendly packaging made of plant-based foil that dissolves in nature. Moreover, during the startup competition, mentors suggested that they use Maskup as home insulation if they were sufficiently converted. The EU would strongly support such initiatives, especially given that raw materials for home insulation are becoming increasingly expensive. Maskup is also planned to be introduced in clothing stores, as each cover costs less than taking one dirty blouse to the washhouse by the companies.

Source: https://maskup-makeup.pl/en